Knowledge base on AI visibility for knowledge-based small businesses: how ChatGPT and other AI assistants choose which companies to name, and what you can do about it.
A step-by-step plan to measure yourself whether your business appears in ChatGPT, Perplexity and Google AI Overviews, without software.
•
•5 min
read more →
What AI visibility is, how it differs from classic visibility, and why being cited is the new measurement point.
•
•5 min
read more →
Yes, a workbook or checklist is exactly the kind of work a system is good at. Why most AI-made lead magnets still don't work, and what it costs with us.
•
•5 min
read more →
Start with the work that comes up most often and that only you do. First the place, then the tool; do it the other way round and you end up with a pile of subscriptions nobody uses.
•
•6 min
read more →
If it keeps running when you're out for two weeks, you have a business; if it grinds to a halt, you have a job with more risk and fewer holiday days. Four ways to work out whether this applies to you, plus when it's not a problem.
•
•6 min
read more →
After a phone call, a note appears in the right file within minutes, with the agreements as tasks. Why this is one of the most boring and most useful applications, and where it goes wrong.
•
•6 min
read more →
Yes, AI writes fluent Dutch, that question has been answered. The question underneath is whether it sounds like you, and that's the real work: language has become easy, voice hasn't.
•
•6 min
read more →
You're ready for it if you have a way of working that's already running and that costs you repetitive work. If your bottleneck is inflow or positioning, a system only speeds up the lack of clarity.
•
•7 min
read more →
AI can write the structure, the description of the work and the neat phrasing of your quote. What you offer and at what price remains yours, which is why the line is drawn precisely at the send button.
•
•5 min
read more →
It doesn't solve an inflow problem, doesn't fix an unclear offering, and is net extra work in the first few weeks. What it does do is decouple a way of working that already works from your presence.
•
•6 min
read more →
A system reads what comes in and drafts a reply in your own mailbox; you read it, adjust it and send it. It's the place where you'll know within two weeks whether this works for you.
•
•7 min
read more →
There are two of us, and two AI agents running alongside, one of which is actually running and the other still only exists on paper. What they do, what they're explicitly not allowed to do, and where the headline above doesn't hold up.
•
•5 min
read more →